Friday, August 17, 2012

Fine Print

Don't you just hate how advertising is written in a way so as to fool you? If you don't read the fine print carefully, you are led to a false impression, and it takes a magnifying glass to read the advertiser's small print.
  • You know the deal-altering, small-print words I'm talking about:
  • Price subject to change
  • Quantities limited
  • Plus shipping and handling
  • Not all models available
  • Offer invalid after
  • Offer not good in Texas

It's exasperating. Don't be like those advertisers in your dealings with people. Say what you mean and mean what you say. People should never have to guess at what you really mean.

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